Skip to main content Skip to main content

Read & React: Super Bowl Commercial Hypocrisy?

The AXE Peace commercial previewed on YouTube ahead of its national Super Bowl XLVIII debut illustrates an agenda promoting coexistence among governments that are notorious for various human rights infringements.

This global peace agenda is backed by many politicians, as well as those in the entertainment and national media industries.

In comparison, the same politicos and media outlets will not support companies such as Daniel Defense, a firearms and accessories company in Black Creek, Georgia, to run its commercial, which promotes the constitutionally protected individual right of law-abiding Americans to decide how best to defend themselves.

It is interesting to note that one early reason the Daniel Defense commercial was denied for viewing during the Super Bowl was that it featured the silhouette of a semiautomatic AR-15-type rifle at the end of the spot. However, even after Daniel Defense offered to replace the image with an American flag, the commercial was again rejected from airing during the game.

In this AXE Peace commercial, a similar type of firearm, a select-fire M16A1, is shown as carried, then dropped by a soldier.

The problem that media outlets and organizations that do not support gun rights have with Daniel Defense's commercial is in obvious regard to its message. This message can be interpreted as promoting the right to personal defense, or it casts a positive light on an otherwise demonized firearm, the AR-15-pattern rifle, which was specifically targeted in 2013 by legislative efforts to be banned or restricted in many states.

The juxtaposition of a global peace agenda and a government's attempt to create limits on families' options to secure their homes is worth inviting a civil discussion.

Watch both videos, and tell us your thoughts by leaving a comment.

AXE Peace Super Bowl Commercial:

Daniel Defense Super Bowl Commercial (BANNED):

Current Magazine Cover

Enjoy articles like this?

Subscribe to the magazine.

Get access to everything Guns & Ammo has to offer.
Subscribe to the Magazine

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Popular Videos

Trijicon RMRcc Reflex Sight – Perfect for Optics-Ready Concealed-Carry Pistols

Trijicon RMRcc Reflex Sight – Perfect for Optics-Ready Concealed-Carry Pistols

The people asked and Trijicon answered. Introducing the RMRcc miniature red-dot sight for compact, concealed-carry pistols. Trijicon's new RMRcc features the durability and reliable controls that have made the RMR so successful, but its reduced dimensions make the “Concealed Carry” model better suited for the popular small-frame pistols designed for discreet carry and personal defense.

Shooting 600 Yards with .300 Blackout

Shooting 600 Yards with .300 Blackout

The .300 Blackout cartridge was developed to provide greater effectiveness than a 9mm at short and medium ranges when fired from a short-barreled suppressed firearm. Just because the cartridge wasn't designed to go long doesn't mean Rifles & Optics Editor Tom Beckstrand won't take it there, using a large-format pistol, no less. Armed with SIG Sauer's 9-inch-barreled MCX Virtus Pistol loaded with Black Hills' 125-grain TMK ammunition, Beckstrand attempts to ring steel at 600 yards with help from Hornady's 4DOF ballistic calculator in this segment of “Long Range Tech.”

First Look: Springfield Armory Model 2020 Waypoint Bolt-Action Rifle

First Look: Springfield Armory Model 2020 Waypoint Bolt-Action Rifle

At the heart of the rifle is the Model 2020 action which wish designed and built with very tight tolerances thanks to Springfield's technology-driven manufacturing capabilities The stainless steel action features an integral recoil lug, and pairs with a fluted bolt employing dual cocking cams and an enhanced extractor for high pressure loads. The blueprinted and precisely machined action allows Springfield to offer the Model 2020 with .75" MOA accuracy guarantee. Despite being a production rifle, the Model 2020 should rival more expensive custom builds.

See All Videos

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!


Give a Gift   |   Subscriber Services


Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Guns & Ammo App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Guns & Ammo stories delivered right to your inbox every week.

Phone Icon

Get Digital Access.

All Guns and Ammo subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now