Read & React: Super Bowl Commercial Hypocrisy?

The AXE Peace commercial previewed on YouTube ahead of its national Super Bowl XLVIII debut illustrates an agenda promoting coexistence among governments that are notorious for various human rights infringements.

This global peace agenda is backed by many politicians, as well as those in the entertainment and national media industries.


In comparison, the same politicos and media outlets will not support companies such as Daniel Defense, a firearms and accessories company in Black Creek, Georgia, to run its commercial, which promotes the constitutionally protected individual right of law-abiding Americans to decide how best to defend themselves.



It is interesting to note that one early reason the Daniel Defense commercial was denied for viewing during the Super Bowl was that it featured the silhouette of a semiautomatic AR-15-type rifle at the end of the spot. However, even after Daniel Defense offered to replace the image with an American flag, the commercial was again rejected from airing during the game.

In this AXE Peace commercial, a similar type of firearm, a select-fire M16A1, is shown as carried, then dropped by a soldier.


The problem that media outlets and organizations that do not support gun rights have with Daniel Defense's commercial is in obvious regard to its message. This message can be interpreted as promoting the right to personal defense, or it casts a positive light on an otherwise demonized firearm, the AR-15-pattern rifle, which was specifically targeted in 2013 by legislative efforts to be banned or restricted in many states.


The juxtaposition of a global peace agenda and a government's attempt to create limits on families' options to secure their homes is worth inviting a civil discussion.

Watch both videos, and tell us your thoughts by leaving a comment.

AXE Peace Super Bowl Commercial:

Daniel Defense Super Bowl Commercial (BANNED):

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