Skip to main content

New Hornady Ammo Products Fueling Growth

New Hornady Ammo Products Fueling Growth

Whether or not you shoot Hornady bullets, you have to admire the success of the American family-owned business. Founder Joyce Hornady's philosophy when he founded the company in 1949 was simple yet ambitious: "Ten bullets through one hole." His intitial introduction, a .30-caliber, 150-grain spire point, remains popular today. And even though he saw his business triple from its first year to the second, the man couldn't have foreseen the growth over the next 60 years.

Today Hornady Manufacturing's facility in Grand Island, Neb., has a 108,000 square-foot production floor, and its 300 employees crank out more bullets in one day than the company did in its entire first year of operation. Its still family owned and operated; in 2009, Jason Hornady, a third-generation family member, was named vice president of sales and marketing. Jason has overseen continued growth: Last month the company was named the National Association of Sporting Goods Wholesalers Ammunition Manufacturer of the Year for the third straight time.

How does Hornady hope to continue the growth? In addition to new bullet introductions, here are eight new ammunition products.

.45 Auto +P Critical Duty

The Critical Duty line of personal defense/law enforcement ammo expands to include a 220-grain, FlexLock .45 ACP +P offering. The round meets the FBI's protocol for barrier penetration and terminal performance, which is no small challenge given a bullet of this diameter. According to Hornady, the 'jacket-to-core InterLock band ' preserves weight retention even as the bullet passes through such barriers as clothing, glass and sheet metal. Expansion is initiated when the bullet strikes organic material.

.410 Triple Defense

Capitalizing on the popularity of .45/.410 revolvers, Hornady will offer a .410 shotshell defense load tailored to them. The shell features a .41-caliber slug, which exits the barrel first, followed by two .35-caliber round balls. Hornady says all projectiles will strike a man-sized target at seven yards. Advertised price is $18.92.

American Whitetail

Guess which consumer base this product is being marketed to? American Whitetail ammo features Hornady's venerable InterLock bullet and will be offered in a variety of popular deer calibers and weights. It's also priced competitively. A box of .270 Win. 130-grain rounds retails for under $30.

Heavy Magnum Coyote

Predator hunters have a new option in taking down close-range 'yotes. Heavy Magnum Coyote shotshells feature Hornady's new VersaTite wad to deliver the payload's collective energy to the target. Shells are available in 3-inch, 12-gauge loads of BB or 00 nickel-plated shot for maximum penetration. Both retail for $17.08 per box of 10.

Monoflex ML

The Monoflex design is also used for a new muzzleloader product. As with the Monoflex shotgun flex, the .452-caliber muzzleloader bullet (.50-caliber sabot) will feature a Flex Tip to initiate expansion. A box of 20 retails for $24.84

New Critical Defense Loads

This popular line of civilian defense ammo now includes .30 carbine, .32 H&R Magnum and .32 NAA. Critical Defense is a hollow-point design with Hornady's Flex Tip to prevent clogging as the bullet passes through, for instance, clothing.

SST Lite Shotgun Slug

The SST Lite shotgun slug features the same 300-grain FTX projectile as the original SST slug, but Hornady estimates it to have a 40-percent recoil reduction. Factory numbers indicate a muzzle velocity of 1,575 fps — plenty to kill deer-sized game. Suggested retail price is $15.87 per box of five shells.

Superformance Shotgun Slugs

The Superformance slug incorporates Hornady's progressive-burning Superformance powder blend, which achieves added velocity with a negligible increase in recoil. The slug is a Monoflex projective constructed of gilding metal, a 95-percent copper/5-percent zinc alloy also used to form the jacket of many Hornady bullets. Initial offerings include 300-grain 12-gauge and 250-grain 20-gauge loads. Both retail for $19.81 per box of five.

Current Magazine Cover

Enjoy articles like this?

Subscribe to the magazine.

Get access to everything Guns & Ammo has to offer.
Subscribe to the Magazine

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Which Sight Is Faster - XS Sight Test

Which Sight Is Faster - XS Sight Test

Jeremy Stafford traveled to Gunsite Academy to compare the speed of stock sights against express, three-dot, suppressor-height and red dot sights.

Cameras Don

Cameras Don't Lie: Subsonic 9mm vs. .300 Blackout

In this segment of "Cameras Don't Lie," a subsonic-ammo showdown, 9mm vs. .300 Blackout fired from AR rifles.

Benelli Lupo Bolt-Action Rifle Review

Benelli Lupo Bolt-Action Rifle Review

It is unlike any other rifle on the market because it offers features no one else does; those looking for a rifle that fits like a custom-made firearm should look no further than the Benelli Lupo.

Air Gun Reviews: Why Shoot Airsoft?

Air Gun Reviews: Why Shoot Airsoft?

In this Guns & Ammo TV segment, Gun Tech Editor Richard Nance and Pro-Shooter Jim Tarr discuss the benefits of airsoft training for uniformed professionals and armed citizens alike.

See More Popular Videos

Trending Articles

In this segment of “At The Range,” Handgunning Editor Jeremy Stafford and contributor Patrick Sweeney compare the visibility of red and green lasers in outdoor, sunny conditions. Red vs. Green Lasers: Visibility in Bright Light Accessories

Red vs. Green Lasers: Visibility in Bright Light

Guns & Ammo Staff - August 24, 2020

In this segment of “At The Range,” Handgunning Editor Jeremy Stafford and contributor Patrick...

Rugged and affordable, SIONYX color night vision cameras are a must-have for every hunter, shooter, and outdoor enthusiast. SIONYX Aurora Night Vision Cameras Review Optics

SIONYX Aurora Night Vision Cameras Review

Brad Fitzpatrick - December 23, 2020

Rugged and affordable, SIONYX color night vision cameras are a must-have for every hunter,...

The one glaring weakness in the .30-­caliber magnum cartridge lineup is best highlighted by examining the requirement around which Hornady designed the .300 PRC; the requirement came from the U.S. Special Operations Command (SOCOM). .300 PRC Review Rifle

.300 PRC Review

Tom Beckstrand - March 12, 2019

The one glaring weakness in the .30-­caliber magnum cartridge lineup is best highlighted by...

Browning's new Citori 725 Trap Max is a purpose-built competition gun with all the adjustments needed to be competitive right out of the box. With well-figured walnut and polished steel, it looks great, too.Browning Citori 725 Trap Max Shotgun Review Reviews

Browning Citori 725 Trap Max Shotgun Review

Robert W. Hunnicutt - December 29, 2020

Browning's new Citori 725 Trap Max is a purpose-built competition gun with all the adjustments...

See More Trending Articles

More Industry

A closer look at gun sales from the first half of 2020, and what it says about the market.10 Takeaways from the NSSF Firearms Sales Report Industry

10 Takeaways from the NSSF Firearms Sales Report

Brad Fitzpatrick - November 06, 2020

A closer look at gun sales from the first half of 2020, and what it says about the market.

We all have mentors in life, but for many of us the most influential among them are our dads. As Father's Day approached, I found myself reflecting on my own.Father's Day Thoughts Industry

Father's Day Thoughts

Keith Wood - August 20, 2020

We all have mentors in life, but for many of us the most influential among them are our dads....

The editorial staff of Guns & Ammo has put together a one-of-a-kind Gear Box with their favorite items from their most recent testing and reviews. Guns & Ammo Gear Box Industry

Guns & Ammo Gear Box

Guns & Ammo Staff

The editorial staff of Guns & Ammo has put together a one-of-a-kind Gear Box with their...

The Outdoor Sportsman Group (OSG) welcomes Joseph Kurtenbach as its newest editorial addition to Guns & Ammo. Joe Kurtenbach Joins Guns & Ammo Industry

Joe Kurtenbach Joins Guns & Ammo

Guns & Ammo Staff - July 20, 2020

The Outdoor Sportsman Group (OSG) welcomes Joseph Kurtenbach as its newest editorial addition...

See More Industry

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Guns & Ammo App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Guns and Ammo subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now