New Hornady Ammo Products Fueling Growth

New Hornady Ammo Products Fueling Growth

Whether or not you shoot Hornady bullets, you have to admire the success of the American family-owned business. Founder Joyce Hornady's philosophy when he founded the company in 1949 was simple yet ambitious: "Ten bullets through one hole." His intitial introduction, a .30-caliber, 150-grain spire point, remains popular today. And even though he saw his business triple from its first year to the second, the man couldn't have foreseen the growth over the next 60 years.

Today Hornady Manufacturing's facility in Grand Island, Neb., has a 108,000 square-foot production floor, and its 300 employees crank out more bullets in one day than the company did in its entire first year of operation. Its still family owned and operated; in 2009, Jason Hornady, a third-generation family member, was named vice president of sales and marketing. Jason has overseen continued growth: Last month the company was named the National Association of Sporting Goods Wholesalers Ammunition Manufacturer of the Year for the third straight time.

How does Hornady hope to continue the growth? In addition to new bullet introductions, here are eight new ammunition products.

.45 Auto +P Critical Duty

The Critical Duty line of personal defense/law enforcement ammo expands to include a 220-grain, FlexLock .45 ACP +P offering. The round meets the FBI's protocol for barrier penetration and terminal performance, which is no small challenge given a bullet of this diameter. According to Hornady, the 'jacket-to-core InterLock band ' preserves weight retention even as the bullet passes through such barriers as clothing, glass and sheet metal. Expansion is initiated when the bullet strikes organic material.

.410 Triple Defense

Capitalizing on the popularity of .45/.410 revolvers, Hornady will offer a .410 shotshell defense load tailored to them. The shell features a .41-caliber slug, which exits the barrel first, followed by two .35-caliber round balls. Hornady says all projectiles will strike a man-sized target at seven yards. Advertised price is $18.92.

American Whitetail

Guess which consumer base this product is being marketed to? American Whitetail ammo features Hornady's venerable InterLock bullet and will be offered in a variety of popular deer calibers and weights. It's also priced competitively. A box of .270 Win. 130-grain rounds retails for under $30.

Heavy Magnum Coyote

Predator hunters have a new option in taking down close-range 'yotes. Heavy Magnum Coyote shotshells feature Hornady's new VersaTite wad to deliver the payload's collective energy to the target. Shells are available in 3-inch, 12-gauge loads of BB or 00 nickel-plated shot for maximum penetration. Both retail for $17.08 per box of 10.

Monoflex ML

The Monoflex design is also used for a new muzzleloader product. As with the Monoflex shotgun flex, the .452-caliber muzzleloader bullet (.50-caliber sabot) will feature a Flex Tip to initiate expansion. A box of 20 retails for $24.84

New Critical Defense Loads

This popular line of civilian defense ammo now includes .30 carbine, .32 H&R Magnum and .32 NAA. Critical Defense is a hollow-point design with Hornady's Flex Tip to prevent clogging as the bullet passes through, for instance, clothing.

SST Lite Shotgun Slug

The SST Lite shotgun slug features the same 300-grain FTX projectile as the original SST slug, but Hornady estimates it to have a 40-percent recoil reduction. Factory numbers indicate a muzzle velocity of 1,575 fps — plenty to kill deer-sized game. Suggested retail price is $15.87 per box of five shells.

Superformance Shotgun Slugs

The Superformance slug incorporates Hornady's progressive-burning Superformance powder blend, which achieves added velocity with a negligible increase in recoil. The slug is a Monoflex projective constructed of gilding metal, a 95-percent copper/5-percent zinc alloy also used to form the jacket of many Hornady bullets. Initial offerings include 300-grain 12-gauge and 250-grain 20-gauge loads. Both retail for $19.81 per box of five.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Black Hills Evolution of Rifle Cartridge: .308 Win. 175 Gr. Match

Black Hills Evolution of Rifle Cartridge: .308 Win. 175 Gr. Match

David Fortier talks with Jeff Hoffman of Black Hills Ammunition about the evolution of the .308 Win. 175 Gr. Match bullet.

Century Arms Introduces a Heavy-Duty AK Rifle

Century Arms Introduces a Heavy-Duty AK Rifle

Chambered in 7.62x39mm with components machined from extremely durable S7 tool steel, a chrome-moly 4150 barrel and a carburized 4140 steel bolt.

Armscor Semi-Auto Shotguns

Armscor Semi-Auto Shotguns

We look at the new shotguns from Armscor - the VR80 and the brand new bullpup VRBP100.

Hornady 6MM Creedmoor

Hornady 6MM Creedmoor

Tom Beckstrand and Neal Emery of Hornady highlight the 6MM Creedmoor ammo.

See More Popular Videos

Trending Articles

A guide on how to pair .223 and 5.56 NATO rifle barrel twist rates with bullet weights. Conventional wisdom says slower twist rates wouldn't properly-stabilize a heavy bullet. On the other hand, faster rates could over-stabilize lighter bullets. This is correct in theory, however, modern ballisticians have all but debunked the over-stabilization theory. All things being equal, it is better to have too much twist than not enough. How-To

Pairing Barrel Twist Rates with Bullets for .223 and 5.56 NATO

Keith Wood - November 17, 2018

A guide on how to pair .223 and 5.56 NATO rifle barrel twist rates with bullet weights....

Don't mortgage the homestead to get into PRS, this is what's available from the likes of Mossberg, Tikka, Savage, Howa, Bergara, Weatherby and Remington. Rifles

Starter Rifles for Under $1000

Aaron Carter - May 09, 2019

Don't mortgage the homestead to get into PRS, this is what's available from the likes of...

The Winchester .350 Legend straight-wall cartridge is ideally suited for hunting hogs and deer; here's everything you need to know to make it work for you. Rifle

.350 Legend Cartridge: Everything You Need to Know

Tom Beckstrand - April 02, 2019

The Winchester .350 Legend straight-wall cartridge is ideally suited for hunting hogs and...

Check out these great options for Dad on Father's Day! Accessories

2019 Guns & Ammo Father's Day Gift Guide

G&A Digital Staff - May 07, 2019

Check out these great options for Dad on Father's Day!

See More Trending Articles

More Industry

Wilson Combat announced they have been awarded a contract to supply the Arkansas State Police with 5.56 NATO caliber WC-15 patrol carbines. Industry

Arkansas State Police Selects Wilson Combat for Patrol Carbine

Guns & Ammo Staff - May 12, 2020

Wilson Combat announced they have been awarded a contract to supply the Arkansas State Police...

Leupold & Stevens, Inc. announced that its Mark 5HD riflescope has been selected as the day optic for the U.S. Army's Precision Sniper Rifle (PSR) program. Optics

Leupold Mark 5HD Selected by Army PSR Program

Guns & Ammo Digital Staff - March 07, 2020

Leupold & Stevens, Inc. announced that its Mark 5HD riflescope has been selected as the day...

Everest, the first, online multi-merchant marketplace for the hunting, fishing and outdoor worlds has announced their new program to build loyalty and engagement for Everest shoppers. Industry

Everest Caliber Program: Building Community Through Consumer Engagement and Loyalty

Guns & Ammo Digital Staff - April 22, 2020

Everest, the first, online multi-merchant marketplace for the hunting, fishing and outdoor...

The Montana Outdoor Group's subsidiary “Montana Rifle Company” will seek fiscal restructuring. Industry

Montana Outdoor Group Announces Shutdown of Montana Rifle Company

Guns & Ammo Digital Staff - March 19, 2020

The Montana Outdoor Group's subsidiary “Montana Rifle Company” will seek fiscal restructuring.

See More Industry

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get Digital Access.

All Guns and Ammo subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now