Skip to main content

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF graphic

Firearm and ammunition retailers have been busy, really busy, during the first six months of 2020 – and they are not just selling to what many thought to be the traditional customer, older white males – as new NSSF® research shows customers of all demographic backgrounds are part of this ongoing sales surge.

NSSF’s adjusted NICS data shows that a record 10.3 million firearm transactions have been processed by retailers nationwide in the first half of the year. No matter how busy NSSF retail members are...

Current Magazine Cover

Enjoy articles like this?

Subscribe to the magazine.

Get access to everything Guns & Ammo has to offer.
Subscribe to the Magazine

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Guns & Ammo TV: Wheelgun vs. Pistol

Guns & Ammo TV: Wheelgun vs. Pistol

In this segment of “Pros vs. Joes,” we put competitive shooter and author James Tarr against Guns & Ammo TV cameraman Nathan Wilt. With handguns, they see who can knock down plates the fastest on two Revolution Targets Heavy Duty Plate Racks. Here's the catch: Tarr has to use a Colt King Cobra in .357 Mag. while Wilt shoots a Smith & Wesson M&P9 M2.0 in 9mm.

Air Gun Reviews: Why Shoot Airsoft?

Air Gun Reviews: Why Shoot Airsoft?

In this Guns & Ammo TV segment, Gun Tech Editor Richard Nance and Pro-Shooter Jim Tarr discuss the benefits of airsoft training for uniformed professionals and armed citizens alike.

First Look: Springfield Armory Model 2020 Waypoint Bolt-Action Rifle

First Look: Springfield Armory Model 2020 Waypoint Bolt-Action Rifle

At the heart of the rifle is the Model 2020 action which wish designed and built with very tight tolerances thanks to Springfield's technology-driven manufacturing capabilities The stainless steel action features an integral recoil lug, and pairs with a fluted bolt employing dual cocking cams and an enhanced extractor for high pressure loads. The blueprinted and precisely machined action allows Springfield to offer the Model 2020 with .75" MOA accuracy guarantee. Despite being a production rifle, the Model 2020 should rival more expensive custom builds.

Trijicon

Trijicon's New Specialized Reflex Optics (SRO)

The Trijicon SRO is specifically designed for pistol use. The wide field of view and clean, crisp dot makes it easy for users to find and track the dot in both target and competitive shooting applications.

See More Popular Videos

Trending Articles

The Taurus TX22 rimfire shoots like no other.Taurus TX22 Rimfire Review Reviews

Taurus TX22 Rimfire Review

Eric Poole - May 23, 2019

The Taurus TX22 rimfire shoots like no other.

Don't underestimate the fun factor.Review: Remington V3 TAC-13 Shotguns

Review: Remington V3 TAC-13

Brad Fitzpatrick - March 08, 2019

Don't underestimate the fun factor.

The Savage MSR 15 Competition is an out-of-the-box racehorse ready to help you win 3-Gun matches. Here's why.Savage MSR 15 Competition Review Reviews

Savage MSR 15 Competition Review

James Tarr - May 21, 2019

The Savage MSR 15 Competition is an out-of-the-box racehorse ready to help you win 3-Gun...

The Winchester .350 Legend straight-wall cartridge is ideally suited for hunting hogs and deer; here's everything you need to know to make it work for you..350 Legend Cartridge: Everything You Need to Know Rifle

.350 Legend Cartridge: Everything You Need to Know

Tom Beckstrand - April 02, 2019

The Winchester .350 Legend straight-wall cartridge is ideally suited for hunting hogs and...

See More Trending Articles

More Industry

Guns & Ammo's editor flew to São Paulo to experience Brazil's celebration of Taurus' 80th anniversary. Revisiting 80 Years of Taurus Industry

Revisiting 80 Years of Taurus

Eric R. Poole - July 17, 2020

Guns & Ammo's editor flew to São Paulo to experience Brazil's celebration of Taurus' 80th...

The Outdoor Sportsman Group (OSG) welcomes Joseph Kurtenbach as its newest editorial addition to Guns & Ammo. Joe Kurtenbach Joins Guns & Ammo Industry

Joe Kurtenbach Joins Guns & Ammo

Guns & Ammo Staff - July 20, 2020

The Outdoor Sportsman Group (OSG) welcomes Joseph Kurtenbach as its newest editorial addition...

Perspective from the National Shooting Sports Foundation.NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

Jim Curcuruto, NSSF Director of Research and Market Development - July 22, 2020

Perspective from the National Shooting Sports Foundation.

The editorial staff of Guns & Ammo has put together a one-of-a-kind Gear Box with their favorite items from their most recent testing and reviews. Guns & Ammo Gear Box Industry

Guns & Ammo Gear Box

Guns & Ammo Staff

The editorial staff of Guns & Ammo has put together a one-of-a-kind Gear Box with their...

See More Industry

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Guns & Ammo App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Guns and Ammo subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now