NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF graphic

Firearm and ammunition retailers have been busy, really busy, during the first six months of 2020 – and they are not just selling to what many thought to be the traditional customer, older white males – as new NSSF® research shows customers of all demographic backgrounds...

READ THE FULL STORY ON Game & Fish

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Beretta

Beretta's New 92X

The 92X Performance model from Beretta was created to satisfy two requirements: Speed and accuracy. Beretta's new competition pistol is uncompromising and aims for top performance.

Black Hills Evolution of Rifle Cartridge: .308 Win. 175 Gr. Match

Black Hills Evolution of Rifle Cartridge: .308 Win. 175 Gr. Match

David Fortier talks with Jeff Hoffman of Black Hills Ammunition about the evolution of the .308 Win. 175 Gr. Match bullet.

All About .300 Blackout

All About .300 Blackout

The .300 Blackout is here to stay, and we take some time to look at new technology surrounding this cartridge. Next, we pit subsonic rivals against each other before stretching the legs of this CQB round out to 600 yards from a short 9-inch barrel.

Gun Clips with Joe Mantegna - 94 WINCHESTER

Gun Clips with Joe Mantegna - 94 WINCHESTER

Joe Mantegna talks about the origins of the 94 Winchester rifle.

See More Popular Videos

Trending Articles

Check out these great options for Dad on Father's Day! Accessories

2019 Guns & Ammo Father's Day Gift Guide

G&A Digital Staff - May 07, 2019

Check out these great options for Dad on Father's Day!

Springfield Armory's SAINT Edge Pistol may be the best AR pistol on the market. Handguns

Springfield Armory SAINT Edge Pistol Review

James Tarr - April 17, 2019

Springfield Armory's SAINT Edge Pistol may be the best AR pistol on the market.

The Winchester .350 Legend straight-wall cartridge is ideally suited for hunting hogs and deer; here's everything you need to know to make it work for you. Rifle

.350 Legend Cartridge: Everything You Need to Know

Tom Beckstrand - April 02, 2019

The Winchester .350 Legend straight-wall cartridge is ideally suited for hunting hogs and...

The Hornady 6.5 PRC (Precision Rifle Cartridge) is a Rifle

6.5 PRC - Magnumized 6.5 Creedmoor

Tom Beckstrand - August 01, 2018

The Hornady 6.5 PRC (Precision Rifle Cartridge) is a "magnumized" 6.5 Creedmoor. It offers...

See More Trending Articles

More Industry

Perspective from the National Shooting Sports Foundation.

Guns are Selling, But Gun Safety is Priceless

Joe Bartozzi

Perspective from the National Shooting Sports Foundation.

New York Attorney General sues the National Rifle Association. Industry

More Trouble for NRA

Guns & Ammo Staff - August 06, 2020

New York Attorney General sues the National Rifle Association.

Perspective from the National Shooting Sports Foundation.

NSSF: Modern Sporting Rifles and Today's Voter

Larry Keane - July 20, 2020

Perspective from the National Shooting Sports Foundation.

Perspective from the National Shooting Sports Foundation.

NSSF: More Americans Are Hunting Through COVID-19

Larry Keane - June 30, 2020

Perspective from the National Shooting Sports Foundation.

See More Industry

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get Digital Access.

All Guns and Ammo subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now