Every gun’s value is directly determined by how desirable it is. Based on over four decades of experience in both the new and used firearms marketplace, I have determined there are eight main factors that contribute to each gun’s unique “desirability mix.” Each one needs to be carefully evaluated before an accurate value can be determined.
Think of this desirability mix as a slot machine with eight tumblers, each representing one of the key factors listed below. Each tumbler has a number 0-10 on it, representing each factor’s “score” – the higher, the better. When the handle is pulled, the tumblers start spinning, and after each ones stops indicating the individual score, the total score will determine every gun’s overall desirability factor. Using this scoring system, very few guns will ever get a total of over 60 points out of a perfect score of 80, since factors seven and eight will typically have no influence on these “whales.” Those extremely high point total guns are out there, and when they come up for sale, large seven digit jackpots are usually the result. An extremely low score indicates the gun’s value might be the sum of its worn out parts, and has little or no collector or shooting value.
<h2>Brand Recognition</h2>Having a common <a href="http://www.winchesterguns.com/" target="_blank">Winchester</a>, <a href="http://www.colt.com/" target="_blank">Colt</a>, <a href="http://www.hollandandholland.com/" target="_blank">Holland & Holland</a>, <a href="http://www.mauserusa.net/index.php?id=456&L=1" target="_blank">Mauser</a>, etc. in average condition will always be more desirable than having a similar common Iver Johnson, Stevens, or J.C. Higgins for most collectors, dealers, shooters, and investors. A score of 10 represents a trademark/manufacturer like Colt or Winchester, and 0 represents a Falls Arms Co., Rempt & Son, or the thousands of other brand names no one has heard of (or cares about).
For more from S.P. Fjestad, check out his blog at BlueBookOfGunValues.com.