Viral Videos: Why the Internet Loves Firepower

Viral Videos: Why the Internet Loves Firepower

At this very moment, there is a team of hipster marketing gurus stuffed in a conference room trying to figure out how to produce the next viral video. Yesterday's water cooler is today's social media, and these wunderkinder have the know-how to make any given cat video the flavor of the week. But gun guys aren't interested in kitties; they want something with a little more firepower.

Think Jesse "The Body" Ventura's minigun, Old Painless, in Predator or Tony Montana's "Little Friend" in Scarface. These iconic images have been burned into the American psyche, translating to social networking through short video clips featuring big guns. The new trend includes shows like "Sons of Guns" and internet sensations like FPS Russia. In both cases, it's like firepower fantasy camp. These guys handle full-auto AA-12 shotguns and quad MG42s, all in the name of blowing stuff up.

It's almost become an underground movement on the Web with YouTubers  trying to one-up each other, which can sometimes result in a pretty unsafe environment. These videos certainly make a case for the "don't try this at home" subtext. But in a world where seemingly everything is being filmed by somebody, this stuff was bound to crop up.

Either way, they're entertaining, and they're catering to the very fiber of our being. Take a look at each of these videos, and let us know your opinion on this social networking trend.


Introduced at SHOT Show 2003, the .500 Smith & Wesson Magnum is a .50-cal handgun cartridge capable of taking any North American game species, from whitetail to black bear. YouTube user Hickok45 runs one of our favorite channels, showcasing a wide range of sporting and military firearms, and in this video, he showcases the explosive power of the .500 S&W Magnum. Grab your poncho and get ready for a watermelon shower.

What would put it in your head to fire a .50-cal rifle from the hip, we don't know. We all know the legendary damage a .50-cal. That goes for the shooter too, if he/she isn't careful. How's that old saying go? 'If you're gonna be dumb, you've gotta be tough. '


The .950 JDJ, manufactured by SSK Industries, is the largest and most powerful rifle cartridge on the planet -- so large, in fact, that it was close to being classified as Destructive Devices under the 1968 (1934) National Firearms Act. In this video, a few guys from Knight Rifles, which manufactured three guns to just shoot the mini missile, take the bolt-action to the range, resulting in some huge recoil, and apparently a broken rib.


No"" target="_blank">custom 4 gauge shotgun out for a test fire. After seeing that firepower, it's no surprise guns like these could drop Dumbo with no problem.

If you ever need to hit something from a mile or so away, the Anzio Sniper Rifle 20mm may be the perfect gun for you. This ultra-long-range weapon, about as long as the shooter is tall, is the first American anti-material rifle exceeding .50-cal in 80 years. If you weren't already lying on the ground, chances are you would be after firing this bad boy. One YouTube commenter said it best: '12.7 mm = 50 caliber; 20 mm = Exploding bears. '

The .700 Nitro Express is another big game rifle cartridge, this one manufactured by the English company Holland & Holland. It makes sense that big game would require a big bore, so when you pull that trigger, you'd better be ready for one hell of a recoil.


The .577 Tyrranosaur is a big game rifle cartridge manufactured by A-Square. This cartridge has stopping power -- the cartridge is intended to stop charging game like buffalo -- which of course means tremendous recoil. As seen in the video, this is a tough cartridge to tame; you'd better be ready for the kickback when you pull that trigger.

What can we say about FPS Russia? People seem to love his fake Russian accent (he's actually from North Carolina) and fully automatic charm. His YouTube page is one of the most popular in the site's history with hundreds of millions of views, and he hasn't shown any signs of stopping yet. In his most popular video to date, he takes to the range with a full-auto AA-12 with a 20-round drum magazine. As with the rest of this videos, there's no real point to this other than blowing stuff up and making loud noises. But ol' FPS has definitely found a following online, which worries us in more ways than one.

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