Skip to main content

NFL Bans Super Bowl Gun Commercial

NFL Bans Super Bowl Gun Commercial

Daniel Defense recently submitted a commercial to FOX to be played during the 2014 NFL Super Bowl XLVIII. Though the video doesn't showcase one of the company's popular DDM4 rifles, this paid advertisement spot was rejected by the NFL.

The commercial, which focuses on themes of personal protection and fundamental rights, was originally created by Daniel Defense to run in any network TV station at any time.

According to a statement from FOX to Daniel Defense, "Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company's category."


The NFL's Advertising Policy addresses several Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.


The firearms portion of the NFL's Prohibited Advertising Categories states:

"5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons."

According to these guidelines, Daniel Defense's Super Bowl commercial does not violate NFL policy for two reasons:


  • Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
  • The commercial itself does not mention firearms, ammunition or weaponry.


While Daniel Defense's commercial does not mention firearms, it does include a logo of their DDM4 rifle at the very end.

When the NFL denied the ad, Daniel Defense immediately offered to replace the DDM4 logo with an American flag and/or the words "Shall not be infringed."

The NFL replied with another non-negotiable denial.

Interestingly enough, the NFL's decision to deny the ad comes after Daniel Defense ran a commercial in local Georgia markets during the 2012 Super Bowl XLVI on NBC, with no objection from the NFL. That particular commercial pictured the manufacture of firearms and concluded with a clip of Larry Vickers shooting a rifle.

Meanwhile, ads featuring violent movies and video games continue to appear regularly during NFL broadcasts.

Check out G&A's exclusive video of Daniel Defense's banned Super Bowl commercial below, and judge for yourself. Is it time for fans to throw down the challenge flag?

Current Magazine Cover

Enjoy articles like this?

Subscribe to the magazine.

Get access to everything Guns & Ammo has to offer.
Subscribe to the Magazine

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Air Gun Reviews: Why Shoot Airsoft?

Air Gun Reviews: Why Shoot Airsoft?

In this Guns & Ammo TV segment, Gun Tech Editor Richard Nance and Pro-Shooter Jim Tarr discuss the benefits of airsoft training for uniformed professionals and armed citizens alike.

Shooting 600 Yards with .300 Blackout

Shooting 600 Yards with .300 Blackout

The .300 Blackout cartridge was developed to provide greater effectiveness than a 9mm at short and medium ranges when fired from a short-barreled suppressed firearm. Just because the cartridge wasn't designed to go long doesn't mean Rifles & Optics Editor Tom Beckstrand won't take it there, using a large-format pistol, no less. Armed with SIG Sauer's 9-inch-barreled MCX Virtus Pistol loaded with Black Hills' 125-grain TMK ammunition, Beckstrand attempts to ring steel at 600 yards with help from Hornady's 4DOF ballistic calculator in this segment of “Long Range Tech.”

Which Sight Is Faster - XS Sight Test

Which Sight Is Faster - XS Sight Test

Jeremy Stafford traveled to Gunsite Academy to compare the speed of stock sights against express, three-dot, suppressor-height and red dot sights.

Trijicon RMRcc Reflex Sight – Perfect for Optics-Ready Concealed-Carry Pistols

Trijicon RMRcc Reflex Sight – Perfect for Optics-Ready Concealed-Carry Pistols

The people asked and Trijicon answered. Introducing the RMRcc miniature red-dot sight for compact, concealed-carry pistols. Trijicon's new RMRcc features the durability and reliable controls that have made the RMR so successful, but its reduced dimensions make the “Concealed Carry” model better suited for the popular small-frame pistols designed for discreet carry and personal defense.

See More Popular Videos

Trending Articles

You might be surprised how many Americans (even gun owners) think machine guns are illegal.Machine Guns — Can You Own One? Rifles

Machine Guns — Can You Own One?

Eric R. Poole - December 15, 2020

You might be surprised how many Americans (even gun owners) think machine guns are illegal.

Savage introduces a must-shoot straight-pull rifle: the Impulse.Savage Arms Impulse Rifle - First Look Rifles

Savage Arms Impulse Rifle - First Look

Joe Kurtenbach - January 05, 2021

Savage introduces a must-shoot straight-pull rifle: the Impulse.

Meet the Wilson Combat Protector: You get the experience of sound design and quality now in a more affordable package.Wilson Combat Protector Review Reviews

Wilson Combat Protector Review

Tom Beckstrand - March 24, 2020

Meet the Wilson Combat Protector: You get the experience of sound design and quality now in a...

In this segment of “At The Range,” Handgunning Editor Jeremy Stafford and contributor Patrick Sweeney compare the visibility of red and green lasers in outdoor, sunny conditions. Red vs. Green Lasers: Visibility in Bright Light Accessories

Red vs. Green Lasers: Visibility in Bright Light

Guns & Ammo Staff - August 24, 2020

In this segment of “At The Range,” Handgunning Editor Jeremy Stafford and contributor Patrick...

See More Trending Articles

More Rifles

The unique aspects of the magazine capacity, the ease with which it handles mirage and its extreme portability make the Desert Tech SRS A2 an excellent choice for anyone looking for a long-range precision rifle.Desert Tech SRS A2 Review Reviews

Desert Tech SRS A2 Review

Tom Beckstrand - July 27, 2020

The unique aspects of the magazine capacity, the ease with which it handles mirage and its...

Savage introduces a must-shoot straight-pull rifle: the Impulse.Savage Arms Impulse Rifle - First Look Rifles

Savage Arms Impulse Rifle - First Look

Joe Kurtenbach - January 05, 2021

Savage introduces a must-shoot straight-pull rifle: the Impulse.

The sub-­7-­pound Winchester Model 1894 Deluxe Short Rifle has an overall length of 38-­inches and a length of pull that measures 13½ inches, making it suitable for self-defense or hunting purposes.Winchester Model 1894 Deluxe Short Rifle Review Reviews

Winchester Model 1894 Deluxe Short Rifle Review

Proofhouse - October 22, 2020

The sub-­7-­pound Winchester Model 1894 Deluxe Short Rifle has an overall length of 38-­inches...

In this segment of Air Gun Reviews: Ruger 10/22 Air Rifle Rifles

Air Gun Reviews: Ruger 10/22 Air Rifle

Guns & Ammo Staff - September 02, 2020

In this segment of "Guns & Ammo TV," Gun Tech Editor Richard Nance and Pro-Shooter Jim Tarr...

See More Rifles

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Guns & Ammo App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Guns and Ammo subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now