NFL Bans Super Bowl Gun Commercial

NFL Bans Super Bowl Gun Commercial

Daniel Defense recently submitted a commercial to FOX to be played during the 2014 NFL Super Bowl XLVIII. Though the video doesn't showcase one of the company's popular DDM4 rifles, this paid advertisement spot was rejected by the NFL.

The commercial, which focuses on themes of personal protection and fundamental rights, was originally created by Daniel Defense to run in any network TV station at any time.

According to a statement from FOX to Daniel Defense, "Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company's category."


The NFL's Advertising Policy addresses several Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.


The firearms portion of the NFL's Prohibited Advertising Categories states:

"5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons."

According to these guidelines, Daniel Defense's Super Bowl commercial does not violate NFL policy for two reasons:


  • Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
  • The commercial itself does not mention firearms, ammunition or weaponry.


While Daniel Defense's commercial does not mention firearms, it does include a logo of their DDM4 rifle at the very end.

When the NFL denied the ad, Daniel Defense immediately offered to replace the DDM4 logo with an American flag and/or the words "Shall not be infringed."

The NFL replied with another non-negotiable denial.

Interestingly enough, the NFL's decision to deny the ad comes after Daniel Defense ran a commercial in local Georgia markets during the 2012 Super Bowl XLVI on NBC, with no objection from the NFL. That particular commercial pictured the manufacture of firearms and concluded with a clip of Larry Vickers shooting a rifle.

Meanwhile, ads featuring violent movies and video games continue to appear regularly during NFL broadcasts.

Check out G&A's exclusive video of Daniel Defense's banned Super Bowl commercial below, and judge for yourself. Is it time for fans to throw down the challenge flag?

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Beretta

Beretta's New 92X

The 92X Performance model from Beretta was created to satisfy two requirements: Speed and accuracy. Beretta's new competition pistol is uncompromising and aims for top performance.

Trijicon

Trijicon's New Specialized Reflex Optics (SRO)

The Trijicon SRO is specifically designed for pistol use. The wide field of view and clean, crisp dot makes it easy for users to find and track the dot in both target and competitive shooting applications.

Century Arms Introduces a Heavy-Duty AK Rifle

Century Arms Introduces a Heavy-Duty AK Rifle

Chambered in 7.62x39mm with components machined from extremely durable S7 tool steel, a chrome-moly 4150 barrel and a carburized 4140 steel bolt.

Hornady 6MM Creedmoor

Hornady 6MM Creedmoor

Tom Beckstrand and Neal Emery of Hornady highlight the 6MM Creedmoor ammo.

See More Popular Videos

Trending Articles

The Browning X-Bolt Hell's Canyon Speed Long Range McMillan is arguably the best production-grade precision hunting rifle available. Rifles

Review: Browning X-Bolt Hell's Canyon Speed Long Range McMillan

Joseph von Benedikt - March 25, 2019

The Browning X-Bolt Hell's Canyon Speed Long Range McMillan is arguably the best...

Whether you're going hunting or to the range, hitting your target is more fun when you have a zeroed rifle scope. Here's how to sight in your rifle scope setup in five quick-and-easy steps. How-To

How to Sight In a Rifle Scope in 5 Steps

Craig Boddington - June 04, 2018

Whether you're going hunting or to the range, hitting your target is more fun when you have a...

The Taurus TX22 rimfire shoots like no other. Reviews

Taurus TX22 Rimfire Review

Eric Poole - May 23, 2019

The Taurus TX22 rimfire shoots like no other.

The story of a confederate sniper’s revenge and an exclusive look at his rifle. Historical

The Story of Civil War Sniper Jack Hinson and His Rifle

Kyle Lamb - January 12, 2018

The story of a confederate sniper’s revenge and an exclusive look at his rifle.

See More Trending Articles

More Rifles

The Christensen Arms MPR has a non-­traditional appearance that certainly makes it stand out, but a detailed examination of the rifle also reveals a ton of useful features relevant to almost every rifleshooter. The latest addition is a steel barrel that helps to bring down the cost to own one. Reviews

Review: Christensen Arms MPR

Tom Beckstrand - July 09, 2020

The Christensen Arms MPR has a non-­traditional appearance that certainly makes it stand out,...

The author recalls childhood memories of his Winchester Model 1904 and his first racoon hunt. Rifles

A Boy & His Rifle – Winchester Model 1904

Eric R. Poole - July 08, 2020

The author recalls childhood memories of his Winchester Model 1904 and his first racoon hunt.

In 2019, Remington hulked up the Model 783 and introduced a new model for varmint hunting, appropriately named the Remington 783 Varmint. Reviews

Remington 783 Varmint Review

Alfredo Rico - July 24, 2020

In 2019, Remington hulked up the Model 783 and introduced a new model for varmint hunting,...

New from Howa is the HS Carbon Fiber rifle, a combination of adding a carbon-fiber barrel to its receiver and dropping the barreled action into the latest H-S Precision stock made from carbon-fiber, Kevlar and fiberglass. Reviews

Howa HS Carbon Fiber Rifle Review

Tom Beckstrand - July 22, 2020

New from Howa is the HS Carbon Fiber rifle, a combination of adding a carbon-fiber barrel to...

See More Rifles

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get Digital Access.

All Guns and Ammo subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now