New Hornady Ammo Products Fueling Growth
December 08, 2012
Whether or not you shoot Hornady bullets, you have to admire the success of the American family-owned business. Founder Joyce Hornady's philosophy when he founded the company in 1949 was simple yet ambitious: "Ten bullets through one hole." His intitial introduction, a .30-caliber, 150-grain spire point, remains popular today. And even though he saw his business triple from its first year to the second, the man couldn't have foreseen the growth over the next 60 years.
Today Hornady Manufacturing's facility in Grand Island, Neb., has a 108,000 square-foot production floor, and its 300 employees crank out more bullets in one day than the company did in its entire first year of operation. Its still family owned and operated; in 2009, Jason Hornady, a third-generation family member, was named vice president of sales and marketing. Jason has overseen continued growth: Last month the company was named the National Association of Sporting Goods Wholesalers Ammunition Manufacturer of the Year for the third straight time.
How does Hornady hope to continue the growth? In addition to new bullet introductions, here are eight new ammunition products.