January 21, 2013
By G&A Online Editors
Marketing is all about getting your attention, anything that catches your eye and turns your head is a winner. It's really not all that scientific, but we'd say it's an art.
The shooting industry put on a full-on marketing clinic at the 2013 SHOT Show , fighting for the collective attention of over 62,371 attendees, including thousands of buyers and more than 2,000 media representatives.
In our tireless effort to bring you everything worth a look from the world's largest hunting and shooting trade show, we're taking a break from the new products to admire the head-turning booth babes.
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Click through the gallery, and vote below for your favorites!
Serbu Firearms, Inc. Serbu 's Super Shorty 12-gauge shotgun is basically a Mossberg Maverick with a pistol grip, but this compact street sweeper caught our eye in the hands of their beautiful booth babe.
Ram Trucks What's that saying about big trucks and fine women?
Ram Trucks was showing off both on the bottom floor of the show in the main lobby. It would have been nice to get out of Vegas and go for a ride, but we had more new products to check out.
Parabellum Armament Parabellum Armament 's slogan is "War Sucks, Your Gear Shouldn't."
Their booth babes didn't suck either.
We also got a look at their new Ambidextrous Charging Handles for the M4/M16/AR15 weapon system family and were just as impressed.
Red Jacket Firearms Like we said before, these girls were fun and we couldn't get enough.
Red Jacket Firearms The bayou boys at
Red Jacket had two fun babes at their booth and a full-on photo shoot broke out.
We almost didn't get any time to check out their much publicized ZK-22 bullpup conversion stock....almost.
Command Arms Accessories We visited
CAA at booth No. 12571 to check out their wonderful booth babes and their new Countdown Magazines (CDMAG), which feature a visual indicator showing you how many rounds are left in the mag.
We just hope the 30-round versions are still legal in the coming months...fingers crossed.
Aimpoint The folks at
Aimpoint hit the floor at this year's SHOT Show with a lot to show off. Their booth babes answered questions about the addition of the 2 MOA Micro T-1 and Micro H-1 sights to the company's product line, and the new Blauser Mount for the Micro H-1.
American Tactical Imports American Tactical Imports caught our attention with this pair of ladies, and it wasn't long before we were fondling their wide array of new AR lowers and rifles.
The new Omni .22 is an M4-style AR chambered in .22LR, featuring ATI's polymer Omni lower and six position sliding stock.
Tacprogear For our last visit of the day, we stopped by the
Tacprogear booth at happy hour for some free drinks and a look at their high-speed, low drag tactical gear.
LaserLyte After being lured in by the beautiful scenery, we stayed way too long at the
LaserLyte booth testing our skills with the new Reaction Tyme Target, TLB-RT.
LaserLyte developed this interactive target system with dual modes for reaction and training, and it's addictive to say the least.
Legacy Sports International The ladies at
Legacy Sports International were showing off the new Moon Shine Attitude attire and Moon Shine camo patterns.
This Escort shotgun features the attractive new Muddy Girl pink camo pattern.
D.S. Arms, Inc. D.S. Arms, Inc. manufactures the entire FN FAL 7.62mm rifle system, and we couldn't wait to get a look at some of their new FAL furniture and their rail-mounted 40mm grenade launcher.
The ladies weren't bad either.
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