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New York, NY (September 29, 2008)—InterMedia Outdoors, Inc. (IMO), the industry leader and largest provider of content targeted to American sportsmen, announced today the rollout of TACTICAL IMPACT that takes viewers beyond the traditional gear and how-to shows and captures a fresh and unique perspective on outdoor programming. This ground-breaking show, which is produced by IMO's television production unit, debuts this week on The Sportsman Channel (TSC), Fox Sports Net South, Wild TV and Pursuit networks. IMO is the parent company of The Sportsman Channel.

"Our traditional strength in television has been gear evaluation and how-to shows, which will continue to be the backbone of our programming line-up. However, as leaders in our industry, we aren't afraid to try new things and explore programming from different perspectives. This show breaks with the traditional model and takes outdoor programming to a new and more engaging level," said IMO's Executive Vice President of Television and Digital Media Willy Burkhardt. "We believe this show will strike a chord with our audience and attract new viewers."

"We found that many gun shows were static and formulaic. With TACTICAL IMPACT, we have broken out of this mold and focused on powerful story-telling and high-end production values," said Burkhardt. "Our hosts Larry Vickers and Aaron Robinson are two of the most highly regarded shooters and trainers around and they are central to bringing the show's stories and tales to life."

From clearing a house to repelling a mass attack, each episode of TACTICAL IMPACT examines a real-life tactical problem and the arms, accessories and tactics needed to prevail. Unlike traditional shooting shows that focus on gun reviews, features and interviews, TACTICAL IMPACT and hosts Larry Vickers and Aaron Roberts look through the eyes of the guys who have been there to tell intriguing stories about the guns that have changed our world. The show airs Mondays at midnight., Thursdays at 11:30 a.m., and Saturdays at 10 p.m. on TSC. The show also runs on Fox Sports South, WILD TV, and Pursuit networks.

"We are covering things and telling stories that have never seen the light of day, and have never been discussed outside of combat marksmanship training classes," said Vickers. "The stories, whose subjects range from law enforcement to military to civilian, are a unique blend of guns, tactics, and history lessons. This isn't your traditional gun show."

"On TACTICAL IMPACT, we look at the life of guns—the birth, changes, successes and failures of the weapon—and how historical events and tactics have shaped the gun's evolution. Just as people evolve and grow through life's trials and tribulations, so does a gun," said co-host Aaron Roberts. "This show explores historical events; not through a person's perspective, but through the gun's perspective."